Your break-even ROAS is the minimum return needed to cover all costs.
Input the total amount you spent on Amazon PPC campaigns for the period you want to analyse (day, week, or month).
Add the total revenue attributed to those ads. Find this in Seller Central under Campaign Manager → Reports.
Instantly see your ROAS multiple, a performance rating, your equivalent ACoS, and a personalised tip.
Identify the top 20% of keywords driving 80% of revenue. Increase budgets and bids on these, and scale down or pause low-ROAS campaigns.
Move from broad to phrase and exact match for high-converting search terms. Exact match keywords typically deliver 2–3× better ROAS than broad.
A higher conversion rate means more revenue from the same clicks, directly boosting ROAS. Invest in pro photography, A+ content, and competitive pricing.
Switch to 'dynamic bids — down only' for exploration campaigns, and 'fixed bids' for Exact match campaigns targeting high-converting keywords you've already validated.
Products with a higher average order value (AOV) generate more revenue per click. Prioritise your premium SKUs in campaigns to naturally improve ROAS.
Brand keywords almost always return 8–15× ROAS because users are already intent-driven. Keep them in separate campaigns to avoid diluting your non-brand performance data.
ROAS (Return on Ad Spend) tells you the revenue multiple generated from your advertising. It's the mirror image of ACoS — both measure efficiency, but ROAS is expressed as a multiplier making it easier to compare across different ad platforms.
Break-even ROAS is the point where your ad revenue covers all costs. If your net margin is 25%, your break-even ROAS is 4×. Any ROAS above that is pure profit contribution.