Portfolio
Case Study
Realalt
Amazon US & UK·5× ROI·Launched from Zero#RootAMZresults

Grow Your
Amazon Sales

How RootAMZ built Realalt's marketplace presence on Amazon from scratch — turning a brand with no presence into a 5X return on investment within 7 months.

Realalt 3D TriSport pedometer in hand
5× ROI in 7 months
Launched from zero
Amazon SEO
PPC Campaigns
A+ Content
Catalog
Brand Strategy
Search Terms
CH · 01
The Brand

A new brand,
built from scratch

Realalt is a health & fitness brand specialising in pedometers, activity trackers and wellness accessories designed to encourage an active lifestyle. When they partnered with RootAMZ, the goal was to strengthen their Amazon presence, improve organic visibility and scale sales across the marketplace. We began by optimising the catalog with keyword-researched titles, compelling bullets, enhanced descriptions and A+ Content, then paired it with a data-driven PPC strategy — achieving an impressive 5X return on investment.

Health & FitnessPedometersActivity TrackersAmazon SEOPPCA+ Content
CH · 02
Challenges

What we were
up against

01

Brand-new Amazon presence — no existing rankings, reviews or visibility to build from.

02

Highly competitive Health & Fitness category with established brands like Neskla, AVTREK, TimuRe & U Track.

03

Low organic visibility for high-volume generic keywords.

04

Limited keyword coverage across product listings, reducing search discoverability.

05

Titles, bullets, descriptions, backend terms & A+ Content all needed full Amazon-SEO optimisation.

06

Winning Buy Box share & building sustainable rankings while keeping PPC profitable in a saturated market.

CH · 03
Realalt Products

The Realalt
Lineup

Realalt 3D TriSport Pedometer — Blue
Blue3D TriSport
Flagship Product

Realalt

3D TriSport Pedometer

Accurate 3D tri-axis sensor tracks steps in a pocket, bag or clipped on.
Large, easy-to-read display shows steps, distance, calories & time at a glance.
Simple, app-free setup — ideal for an active lifestyle at any age.
7-day memory & clip-and-strap design keep everyday tracking effortless.
BlackBlueGreyPinkWhite
4.8 · 1,900+ ratings
3D TriSport Pedometer — BlackBest Seller
3D TriSport Pedometer — Black
4.8
3D TriSport Pedometer — GreyTop Rated
3D TriSport Pedometer — Grey
4.7
3D TriSport Pedometer — PinkTrending
3D TriSport Pedometer — Pink
4.7
3D TriSport Pedometer — WhiteCustomer Pick
3D TriSport Pedometer — White
4.6
CH · 04
Research

Deep dive into
the data

Our team ran an in-depth analysis of category trends, competitor strategies, keyword opportunities & advertising performance. By evaluating historical sales data, customer search behaviour and Amazon Search Term Reports through our in-house tools, we uncovered high-potential growth opportunities — forming the foundation of a customised, data-driven optimisation strategy.

Category Analysis
Keyword Research
Competitor Study
Search Term Reports
Opportunity Hunting
Keyword Intelligence
US · UK
1,800+
Keywords Tracked
13,000
Avg. Search Volume
72%
Top-5 Rankings
KeywordVolumeTrendRank
pedometer for walking27,000+16%
#2
3d pedometer step counter9,900+34%
#1
activity tracker no app6,600+22%
#3
simple step counter14,800+11%
#4
walking pedometer seniors8,100+29%
#2
Search Term Reports · In-house tools · Competitor study

Keyword Intelligence Dashboard — Opportunity Hunting

CH · 05
Process

How we made it happen

01

Catalog Optimisation & Content Enhancement

Click to expand
01
02
02

Targeted Advertising & Marketing

Click to expand
03

Brand Building & Customer Experience

Click to expand
03
04
04

Continuous Performance Optimisation

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The Numbers Don't Lie

Get results like
Realalt

Join 500+ brands who've grown their marketplace revenue with RootAMZ.

0X
ROI
In just 7 months
0 Mo
To 5X Return
From zero presence
0
Marketplaces
US & UK Amazon