Portfolio
Case Study
Realalt
Amazon US & UK·5× ROI·Launched from Zero#RootAMZresults

Grow Your
Amazon Sales

How RootAMZ built Realalt's marketplace presence on Amazon from scratch — turning a brand with no presence into a 5X return on investment within 7 months.

Realalt 3D TriSport pedometer in hand
5× ROI in 7 months
Launched from zero
Amazon SEO
PPC Campaigns
A+ Content
Catalog
Brand Strategy
Search Terms
CH · 01
The Brand

A new brand,
built from scratch

Realalt is a health & fitness brand specialising in pedometers, activity trackers & wellness accessories designed to encourage an active lifestyle. When they partnered with RootAMZ, the goal was to strengthen their Amazon presence, improve organic visibility & scale sales across the marketplace. We began by optimising the catalog with keyword-researched titles, compelling bullets, enhanced descriptions & A+ Content, then paired it with a data-driven PPC strategy — achieving an impressive 5X return on investment.

Health & FitnessPedometersActivity TrackersAmazon SEOPPCA+ Content
CH · 02
Challenges

What we were
up against

01

Brand-new Amazon presence — no existing rankings, reviews or visibility to build from.

02

Highly competitive Health & Fitness category with established brands like Neskla, AVTREK, TimuRe & U Track.

03

Low organic visibility for high-volume generic keywords.

04

Limited keyword coverage across product listings, reducing search discoverability.

05

Titles, bullets, descriptions, backend terms & A+ Content all needed full Amazon-SEO optimisation.

06

Winning Buy Box share & building sustainable rankings while keeping PPC profitable in a saturated market.

CH · 03
Realalt Products

The Realalt
Lineup

Realalt 3D TriSport Pedometer — Blue
Blue3D TriSport
Flagship Product

Realalt

3D TriSport Pedometer

◷Accurate 3D tri-axis sensor tracks steps in a pocket, bag or clipped on.
▤Large, easy-to-read display shows steps, distance, calories & time at a glance.
✓Simple, app-free setup — ideal for an active lifestyle at any age.
⬡7-day memory & clip-and-strap design keep everyday tracking effortless.
BlackBlueGreyPinkWhite
4.8 · 1,900+ ratings
3D TriSport Pedometer — BlackBest Seller
3D TriSport Pedometer — Black
4.8
3D TriSport Pedometer — GreyTop Rated
3D TriSport Pedometer — Grey
4.7
3D TriSport Pedometer — PinkTrending
3D TriSport Pedometer — Pink
4.7
3D TriSport Pedometer — WhiteCustomer Pick
3D TriSport Pedometer — White
4.6
CH · 04
Research

Deep dive into
the data

Our team ran an in-depth analysis of category trends, competitor strategies, keyword opportunities & advertising performance. By evaluating historical sales data, customer search behaviour & Amazon Search Term Reports through our in-house tools, we uncovered high-potential growth opportunities — forming the foundation of a customised, data-driven optimisation strategy.

Category Analysis
Keyword Research
Competitor Study
Search Term Reports
Opportunity Hunting
Keyword Intelligence
US · UK
1,800+
Keywords Tracked
13,000
Avg. Search Volume
72%
Top-5 Rankings
KeywordVolumeTrendRank
pedometer for walking27,000+16%
#2
3d pedometer step counter9,900+34%
#1
activity tracker no app6,600+22%
#3
simple step counter14,800+11%
#4
walking pedometer seniors8,100+29%
#2
Search Term Reports · In-house tools · Competitor study

Keyword Intelligence Dashboard — Opportunity Hunting

CH · 05
Process

How we made it happen

01

Catalog Optimisation & Content Enhancement

Click to expand
01
02
02

Targeted Advertising & Marketing

Click to expand
03

Brand Building & Customer Experience

Click to expand
03
04
04

Continuous Performance Optimisation

Click to expand
The Numbers Don't Lie

Get results like
Realalt

Join 500+ brands who've grown their marketplace revenue with RootAMZ.

0X
ROI
In just 7 months
0 Mo
To 5X Return
From zero presence
0
Marketplaces
US & UK Amazon