How RootAMZ built Realalt's marketplace presence on Amazon from scratch — turning a brand with no presence into a 5X return on investment within 7 months.
Realalt is a health & fitness brand specialising in pedometers, activity trackers & wellness accessories designed to encourage an active lifestyle. When they partnered with RootAMZ, the goal was to strengthen their Amazon presence, improve organic visibility & scale sales across the marketplace. We began by optimising the catalog with keyword-researched titles, compelling bullets, enhanced descriptions & A+ Content, then paired it with a data-driven PPC strategy — achieving an impressive 5X return on investment.
Brand-new Amazon presence — no existing rankings, reviews or visibility to build from.
Highly competitive Health & Fitness category with established brands like Neskla, AVTREK, TimuRe & U Track.
Low organic visibility for high-volume generic keywords.
Limited keyword coverage across product listings, reducing search discoverability.
Titles, bullets, descriptions, backend terms & A+ Content all needed full Amazon-SEO optimisation.
Winning Buy Box share & building sustainable rankings while keeping PPC profitable in a saturated market.
Our team ran an in-depth analysis of category trends, competitor strategies, keyword opportunities & advertising performance. By evaluating historical sales data, customer search behaviour & Amazon Search Term Reports through our in-house tools, we uncovered high-potential growth opportunities — forming the foundation of a customised, data-driven optimisation strategy.
Keyword Intelligence Dashboard — Opportunity Hunting
Join 500+ brands who've grown their marketplace revenue with RootAMZ.