How RootAMZ built Realalt's marketplace presence on Amazon from scratch — turning a brand with no presence into a 5X return on investment within 7 months.
Realalt is a health & fitness brand specialising in pedometers, activity trackers and wellness accessories designed to encourage an active lifestyle. When they partnered with RootAMZ, the goal was to strengthen their Amazon presence, improve organic visibility and scale sales across the marketplace. We began by optimising the catalog with keyword-researched titles, compelling bullets, enhanced descriptions and A+ Content, then paired it with a data-driven PPC strategy — achieving an impressive 5X return on investment.
Brand-new Amazon presence — no existing rankings, reviews or visibility to build from.
Highly competitive Health & Fitness category with established brands like Neskla, AVTREK, TimuRe & U Track.
Low organic visibility for high-volume generic keywords.
Limited keyword coverage across product listings, reducing search discoverability.
Titles, bullets, descriptions, backend terms & A+ Content all needed full Amazon-SEO optimisation.
Winning Buy Box share & building sustainable rankings while keeping PPC profitable in a saturated market.
Our team ran an in-depth analysis of category trends, competitor strategies, keyword opportunities & advertising performance. By evaluating historical sales data, customer search behaviour and Amazon Search Term Reports through our in-house tools, we uncovered high-potential growth opportunities — forming the foundation of a customised, data-driven optimisation strategy.
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