How RootAMZ built PetAmaze's Amazon presence from scratch — no listings, no reviews, no rankings — to a 4.5X ROI in under 4 months.
A new brand,
built from scratch
PetAmaze is a pet food, grooming and accessories brand. When they partnered with RootAMZ, their products weren't listed on Amazon and the brand had no reviews or ratings. We laid the groundwork — catalog, A+ Content, PPC strategy — and turned a blank slate into a thriving marketplace presence delivering a remarkable 4.5X ROI.
What we were
up against
High level of competition with established brands like Pedigree, Drools, Whiskas & Buggalugs.
Buy Box win rates on the UK marketplace for core keywords were extremely low.
Zero product reach & availability in generic pet search terms.
Limited customer engagement — starting with zero reviews & ratings.
High competition across pet foods, pet grooming & pet accessories categories.
Deep dive into
data & opportunity
Our team conducted a deep dive into category trends, keyword opportunities & competitor strategies. We analysed historical sales data, customer behaviour & advertising performance using our in-house tools to form a customised, data-driven plan for PetAmaze's portfolio.
How we made it happen
In-depth Product Research & Analysis
Catalog Optimisation & Content Enhancement
Targeted Advertising & Marketing
Brand Building & Customer Experience
The numbers
don't lie
Starting with minimal impressions and a few clicks, we evaluated results from Google SEO & initial campaigns to steadily compound growth — hitting 10× month-1 sales with a 4.5× ROI in under 4 months.
ACoS Journey — Month by Month
Get results like
PetAmaze
Join 500+ brands who've grown their marketplace revenue with RootAMZ.