Premium Beauty,
Global Scale
How RootAMZ established & scaled ELEVEN AUSTRALIA across Amazon & Walmart, delivering a 9.63× return on investment through premium brand positioning.
ELEVEN AUSTRALIA, a high end, salon quality beauty brand known for it's stylish, sustainable & cruelty-free haircare & skincare products, partnered with RootAMZ to establish & scale their presence across Amazon marketplaces with a premium brand experience.
What we were
up against
Deep dive into data,
opportunity hunting
RootAMZ conducted a deep competitive & market analysis within the beauty & personal care segment. We studied top performing premium beauty brands, consumer buying behaviors & Amazon category trends across the US & EU marketplaces to craft a strategic roadmap.
How we made it happen
Amazon Optimisation
We revamped all product listings with SEO rich content, accurate variations, keyword strategy & premium visual assets ensuring a clean, luxurious presentation aligned with ELEVEN AUSTRALIA's brand voice.
Brand Strategy
RootAMZ created a cohesive brand presence on Amazon, optimising the Brand Store & developing a Brand Story that communicates the unique identity & clean beauty values of ELEVEN AUSTRALIA.
Content Production (Premium A+ Content)
High end A+ Content modules were designed & implemented, showcasing product benefits, ingredients & lifestyle appeal using custom designed visuals tailored for the premium beauty audience.
EU Marketplace Expansion
RootAMZ facilitated seamless expansion into Amazon EU marketplaces, managing compliance, translations, product uploads & country specific optimisations broadening brand reach & sales potential across Europe.