SEO & Social Manager

Lead RootAMZ’s organic growth, paid campaigns and social media to generate qualified leads, strengthen brand visibility and drive measurable business results for RootAMZ and its global eCommerce clients.

Role Overview

You will be the single owner of how RootAMZ gets found & how leads reach our sales team. That means ranking RootAMZ & its related websites organically, running paid campaigns across ad platforms that feed qualified leads to sales & running our social media to a clear plan. You will also lead SEO & paid campaign projects for RootAMZ clients' websites. We want someone who thinks about business results, such as leads, pipeline & cost per lead, not just rankings & likes.

Responsibilities

Own technical, on-page & off-page SEO for rootamz.com & other RootAMZ key websites.
Run keyword research around services buyers search for, such as Amazon agency, Vendor Central management & Amazon PPC management, for the US, UK, EU & Australia.
Plan the content calendar for blogs, service pages, case studies & landing pages & work with writers & designers to publish it.
Fix site speed, Core Web Vitals, indexing, schema & internal linking issues.
Build quality backlinks through digital PR, guest posts & partnerships.
Grow visibility in AI search tools such as Google AI Overviews & ChatGPT, not only classic search results.
Plan, launch & optimize lead generation campaigns on Google Ads, LinkedIn Ads, Meta (Facebook & Instagram) & other suitable platforms.
Build & test landing pages, lead forms & offers that convert.
Set up tracking with GA4, Google Tag Manager, conversion pixels & CRM integration so every lead is traced to its source.
Agree lead quality criteria with the sales team, hand over leads quickly & run regular reviews to sync the process.
Manage ad budgets against cost per lead, cost per qualified lead & pipeline generated.
Write a simple, practical social plan for LinkedIn, Instagram, YouTube, Facebook & X: goals, content pillars, posting calendar & KPIs.
Own the company pages day to day & support the founder's personal brand on LinkedIn.
Turn our case studies, videos & expertise into posts, carousels & short videos with the design & video team.
Track reach, engagement, followers & leads from social & report monthly.
Lead SEO & paid ads projects for client websites, usually Shopify & other eCommerce stores.
Audit client sites, set goals & KPIs, build the plan & deliver it.
Run Google Shopping, Performance Max, Meta & other paid campaigns for client brands.
Report results to clients clearly & take part in client calls.
Share a weekly dashboard & a monthly report on traffic, rankings, leads, ad spend & return.
Guide & grow a small team of SEO, content & ads executives as the function scales.
Keep up with Google updates, AI search changes & new ad platform features.

Requirements

5+ years of hands-on SEO, paid ads & social media work, ideally at an agency or a B2B services company.
Proven results in organic growth: rankings, traffic & leads you can show with real numbers.
Hands-on experience running Google Ads, LinkedIn Ads & Meta Ads for lead generation, with budget ownership.
Strong technical SEO skills & comfort with WordPress & Shopify.
Daily use of GA4, Google Search Console, Google Tag Manager & at least one of Ahrefs, SEMrush or Moz.
Experience planning & running brand social media to a calendar.
Clear written & spoken English & confidence presenting results to the founder, sales team & clients.
An owner's mindset: you plan, execute, measure & improve without being chased.