Digital Marketing Executive

We are seeking a results-driven Digital Marketing Executive to join our dynamic team. In this role, you will be responsible for building & optimising client websites, driving online sales growth & expanding brand presence across global marketplaces. You will oversee social media platforms & work closely with cross-functional teams to implement effective marketing strategies & achieve measurable outcomes.

• Develop, optimise & maintain client websites to enhance user experience & maximise conversions.
• Plan & execute digital marketing campaigns to drive online sales & boost brand visibility across Amazon, Walmart, eBay & other international marketplaces.
• Manage & grow social media presence across platforms (Facebook, Instagram, LinkedIn, etc.) to engage audiences & strengthen brand identity.
• Analyse marketing performance metrics & prepare detailed reports to track growth & identify opportunities.
• Collaborate with design, sales & product teams to align marketing efforts with overall business objectives.
• Be actively involved in SEO efforts (keyword, image optimisation etc.) and keep up-to-date with trends in social media.
• Research & implement the latest digital trends, tools & best practices to stay ahead in a competitive landscape.
• Assist the content writer & provide creative ideas for content marketing & updating of RootAMZ & all other websites.

• A Bachelor's degree in Marketing, Digital Media, Communications, or a similar field is required.
• 1-3 years of experience in digital marketing, preferably with a focus on eCommerce & website optimisation.
• Hands-on experience with website management platforms (e.g., WordPress, Shopify) & digital advertising tools (e.g., Google Ads, Meta Ads).
• Strong knowledge of On-page SEO, Off-page SEO, Technical SEO, SEM, email marketing & social media strategies.
• Experience in digital marketing tools like Google Search Console, Google Analytics (GA4), SEMrush, Google Keyword Planner.
• Excellent communication & analytical skills.
• Demonstrated ability to collaborate effectively in a dynamic, results-driven environment.

• Marketing
• Digital Marketing
• SEO
• Google Ads
• Social Media
• eCommerce