Portfolio
Case Study
Panther Martin
Result By RootAMZ
Hooked on
Performance
0.00X
ROI
0.00%
Amazon Revenue Growth
0.00%
Walmart Revenue Growth

How RootAMZ revamped Panther Martin's Amazon & Walmart presence — delivering scalable growth in a highly competitive fishing category.

Read Case StudyFree Strategy Call
8.73× ROIAmazon GrowthWalmart ExpansionA+ ContentBrand StoryFishing GearDeadly Dozen#RootAMZResultsSpinning Lures8.73× ROIAmazon GrowthWalmart ExpansionA+ ContentBrand StoryFishing GearDeadly Dozen#RootAMZResultsSpinning Lures
CH · 01
Brief

A legacy brand,
scaled for today

Panther Martin, a globally recognised fishing gear brand known for its high-performance spinning lures, partnered with RootAMZ to enhance its Amazon & Walmart presence. The goal was to revamp their product listings, boost visibility, increase Brand Visibility & drive scalable sales growth in a highly competitive category.

Fishing GearAmazonWalmartBrand VisibilityPPCA+ Content
CH · 02
Challenges

What we were
up against

01

Inconsistent branding across listings & products not in proper variation structure.

02

Limited keyword optimisation, affecting organic visibility.

03

Outdated or missing A+ Content & brand visuals.

04

Missing Walmart presence.

05

SKU level issues in listing compliance & categorisation.

CH · 03
Panther Martin Products

The Panther Martin
Lineup

Panther Martin Classic Regular
GoldSize 4
Flagship Product

Panther Martin

Classic Regular

⚙Unique shaft-through-blade design — fastest spinning action in the world.
〜Convex/concave blades send out irresistible sonic vibrations.
⬇Heavy weighted teardrop body casts like a bullet & goes deeper.
✓Super sharp treble hooks keep fish caught — 50+ years proven performance.
Brook TroutBrown TroutRainbow TroutWalleyeN. PikeMuskieL. BassSalmon+26 more
4.9 · 2,341 ratings
Deluxe Barrel Body SpinnersBest Seller
Deluxe Barrel Body Spinners
4.9
Deluxe Barrel Body SpinnersTop Rated
Deluxe Barrel Body Spinners
4.7
Classic HolographicHeritage Pick
Classic Holographic
4.6
CH · 04
Research

Deep in the
data

Our team conducted a thorough competitive analysis, keyword research & performance audit. We benchmarked top-performing listings in the fishing lure niche, analysed customer reviews & used Amazon Brand Analytics to identify high-impact optimisation opportunities.

Category Analysis
Keyword Research
Competitor Study
Brand Analytics
Review Mining
Keyword Intelligence
Amazon · Walmart
2,400+
Keywords Tracked
9,200
Avg. Search Volume
68%
Top-5 Rankings
KeywordVolumeTrendRank
fishing lures spinners18,000+12%
#3
panther martin lures9,500+28%
#1
inline spinner fishing6,200+8%
#5
deadly dozen lure set3,800+41%
#2
spinning lure for trout12,400+19%
#4
Brand Analytics · 3rd-party research · Review mining

Keyword Intelligence Dashboard — Pre-Optimisation Baseline

CH · 05
Process

How we made it happen

01

Amazon Optimisation

Click to expand
01
02
02

Brand Strategy

Click to expand
03

Content Production

Click to expand
03
04
04

Ads & PPC

Click to expand
Ready to Scale?

Get results like
Panther Martin

Join 500+ brands who've grown their marketplace revenue with RootAMZ.

0.00X
ROI
Return on Investment
0.00%
Amazon Revenue Growth
Year-over-year
0.00%
Walmart Revenue Growth
Cross-platform