Result By RootAMZ
8.73X
ROI
46.22%
Amazon Revenue
Growth
121.07%
Walmart Revenue
Growth
Brief
Panther Martin, a globally recognised fishing gear brand known for its high-performance spinning lures, partnered with RootAMZ to enhance its Amazon & Walmart presence. The goal was to revamp their product listings, boost visibility, increase Brand Visibility & drive scalable sales growth in a highly competitive category.
Challanges
- Inconsistent branding across listings & Product are in proper variation structure.
- Limited keyword optimisation, affecting organic visibility.
- Outdated or missing A+ Content & brand visuals.
- Missing Walmart presence.
- SKU level issues in listing compliance & categorisation.
Research
Our team conducted a thorough competitive analysis, keyword research & performance audit. We bench-marked top-performing listings in the fishing lure niche, analysed customer reviews & used Amazon brand analytics to identify high-impact optimisation opportunities. Try to have some best Glass effect brand story for Amazon Product details page.
Process
01
Amazon Optimisation
- Rewritten titles, bullets & descriptions with SEO focused keyword integration.
- Backend search term updates to improve organic discoverability.
- Standardisation of product variations & SKU attributes.
- Resolution of suppressed & incomplete listings.
02
Brand Strategy
- Developed a cohesive brand voice & tone across all ASINs.
- Created a variation structure for product families to simplify navigation.
- Aligned listing presentation with Panther Martin’s offline brand identity.
03
Content Production
- Designed A+ Content with lifestyle imagery, comparison charts & unique value propositions.
- Crafted a compelling Brand Story to highlight the heritage & expertise behind Panther Martin.
- Delivered high resolution product images aligned with Amazon compliance standards.
04
Ads & PPC
- Full restructuring of Sponsored Products, Brands & Display campaigns.
- Implemented keyword harvesting, negative targeting & budget reallocation.
- Consistently reduced ACOS while increasing total advertising sales.
- Monthly reporting & performance reviews for continuous optimisation.
