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How RootAMZ rebuilt 3DActive's marketplace presence from scratch — turning poor discoverability & weak branding into a 9.21× return on investment.
The brandbehind the story
3DActive is a leading fitness brand known for its pedometers & wellness accessories. When they partnered with RootAMZ, their products were losing ground to competitors despite having superior quality.
Our goal was clear — strengthen their brand presence, optimise listings across Amazon & Walmart, & drive significant revenue growth. What followed was a complete marketplace transformation, culminating in a remarkable 9.21X return on investment.
What we wereup against
High competition in the fitness & wearable accessories category.
Low discoverability of key products due to poor keyword targeting.
Inconsistent branding & product presentation across marketplaces.
Limited customer engagement & underutilised review management.
Inventory forecasting & stock management issues affecting Buy Box win rates.
Deep dive into data, opportunity hunting
Our team conducted a deep dive into category trends, keyword opportunities & competitor strategies. We analysed historical sales data, customer behaviour & advertising performance.
This research formed the foundation for a customised, data-driven optimisation plan designed specifically for 3DActive's portfolio.
How wemade it happen
In-depth Account Audit & Analysis
- Reviewed existing Amazon & Walmart account performance metrics.
- Identified listing gaps, policy compliance issues & missed advertising opportunities.
- Analysed customer reviews & inventory data to uncover hidden growth barriers.
Catalog Optimisation & Content Enhancement
- Improved product titles, bullet points & descriptions with high-converting keywords.
- Redesigned A+ Content & enhanced product images to boost engagement.
- Standardised branding across all product pages to build stronger brand recognition.
Targeted Advertising & Marketing
- Launched refined Ads & PPC campaigns focusing on high-intent & seasonal keywords.
- Developed cross-channel promotional strategies to increase visibility & drive sales.
- Continuously monitored & optimised ad spend for maximum ROI.
Brand Building & Customer Experience Focus
- Strengthened brand story & messaging to build trust with customers.
- Implemented proactive review & feedback management strategies.
- Enhanced post-purchase communication to improve repeat purchase rates.
Before & After
See the visual transformation of 3DActive's brand presence on Amazon
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The numbersdon't lie.
Every strategy, every optimisation, every decision — rigorously measured & quantified.