Amazon Prime Day 2025 | Optimise your Prime Days

How To Prepare And Optimise For Amazon Prime Day 2025 1

The Ultimate 6 Guide to Maximise Your Sales with RootAMZ

Amazon Prime Day 2025 has become one of the most anticipated shopping events of the year, not just for buyers but for brands & sellers looking to achieve record-breaking sales.

6 Tips Amazon Prime Day 2025: A Holistic Strategy

To leverage the potential of these major sales events fully, brands should implement a cohesive & multifaceted strategy.

At RootAMZ, we’ve helped countless brands scale to new heights during major events like Prime Day by combining advanced catalog optimisation, strategic PPC campaigns, cutting-edge creative services & full-funnel digital marketing. In this guide, we’ll break down exactly how to prepare your brand for Prime Day 2025, step by step & show you how RootAMZ can be your ultimate partner in this journey.

Why Amazon Prime Day 2025 Matters More Than Ever?

Amazon Prime Day is no longer just a “summer sale” it has grown into a global retail phenomenon, rivaling even Black Friday & Cyber Monday. In 2024, sellers reported up to 3x higher sales compared to an average day. With increasing competition & evolving customer expectations, your strategy for Prime Day 2025 cannot be an afterthought.

Prime Day shoppers expect exclusive deals, lightning-fast shipping & engaging brand stories.
The Risks of Inadequate Preparation
Failing to get ready can result in missed sales opportunities both now & in the future, impacting customer loyalty.

7 Key Areas to Focus on for “Prime Day” 2025 Success

1️⃣ Catalog Optimisation: Build the Perfect Foundation

Amazon catalog is the backbone of your “Prime Day 2025 strategy”. RootAMZ take care your Full Amazon Account Management. Before you even think about deals & advertising, your listings must be fully optimised.

Action steps:

Keyword Research & SEO: Identify trending keywords for 2025 using tools like Helium 10, Jungle Scout, or Data Dive. Include long-tail keywords & customer-focused phrases such as “best Prime Day fitness deals 2025” , “top discounted health gadgets,” etc.
Enhanced Titles & 5 Bullet Points: Whether it’s enhancing A+ Content or revamping your entire Store, we help differentiate your brand in a competitive field.
A+ Content & Brand Story: Leverage A+ Content & Brand Story sections to build trust & visually engage potential buyers. Try comparison charts, lifestyle High quality images & modules that highlight product values & more.
High-Quality Images & Videos: Refresh products images to align with current design trends. Include lifestyle photos, infographics & short videos explaining how your product solves customer pain points.

RootAMZ’s edge: Our expert catalog team combines data-driven keyword optimisation with creative storytelling to ensure your listings not only rank but also convert.

2️⃣ Inventory Planning: Avoid the Out-of-Stock Nightmare

Many sellers underestimate the importance of inventory preparation for Amazon Prime Day. A stocked-out Amazon products listing can derails your momentum & destroy your BSR (Best Sellers Rank).

Action steps:

Analyse historical data & sales velocity to forecast demand accurately.
Build a buffer inventory to accommodate unexpected spikes.
Coordinate with your fulfillment partners & ensure all shipments arrive at Amazon FBA well in advance.

RootAMZ’s edge: Our operations team uses advanced forecasting tools & marketplace insights to guide your inventory planning, minimising stock outs & storage fee penalties.

3️⃣ Pricing & Promotions Strategy: Attract & Convert

Shoppers during Amazon Prime Day are hunting for deals. However, heavy discounting alone is not enough you need a smart, data-driven pricing strategy.

Action steps:

Plan limited-time deals, coupons & lightning deals in advance. Secure Amazon’s approval early since slots fill up quickly.
Use strike-through pricing (list price vs sale price) to highlight savings.
Optimise pricing to balance margin & volume focus on hero ASINs to boost brand visibility.

RootAMZ’s edge: We analyse competitor pricing & market trends to design custom promotional strategies that maximise revenue without hurting profitability.

4️⃣ PPC & Advertising: Dominate Search Results

Amazon Sponsored Ads & DSP campaigns play a crucial role during Prime Day. Ad costs increase due to competition, but so does the opportunity to reach high-intent shoppers.

Action steps:

Increase budgets & bids for high-performing keywords & top ASINs at least 2 weeks before Prime Day to build ranking momentum.
Launch Sponsored Brands & Sponsored Display campaigns to capture shoppers at different stages of the funnel.
Use retargeting campaigns to re-engage audiences who previously viewed your products.

RootAMZ’s edge: Our in-house Amazon PPC specialists create full-funnel advertising strategies, combining Sponsored Products, Sponsored Brands & DSP to ensure maximum visibility & conversion throughout the event.

5️⃣ Creative & Design: Capture Attention Instantly

During Prime Day, shoppers scroll fast. Visual content must be strong enough to stop them in their tracks.

Action steps:

Update listing creatives with event-themed banners, Prime Day-specific lifestyle images & benefit-driven infographics.
Design Storefront updates & Amazon Posts aligned with your promotional messaging.
Prepare engaging video ads highlighting product USPs & limited-time offers.

RootAMZ’s edge: Our creative design team specialises in high-impact visuals that drive clicks & conversions. A+/Premium A+ Content Design to full Store redesigns, we ensure your brand stands out amid heavy competition.

6️⃣ External Traffic & Off-Amazon Marketing: Expand Your Reach

Prime Day isn’t just about Amazon traffic. Successful brands use external channels to drive additional sales & boost organic ranking.

Action steps:

Utilise focused email marketing campaigns to alert your customers about exclusive offers available on Amazon Prime Day.
Promote offers through social media ads (Facebook, Instagram, TikTok, YouTube & LinkedIn ) using Amazon Attribution to track ROI.
Collaborate with influencers & affiliates to expand your reach & build brand buzz.

RootAMZ’s edge: Our digital marketing team develops comprehensive off-Amazon strategies, integrating influencer marketing, paid social & email to amplify Amazon Prime Day success.

Timeline: When to Start Preparing for Prime Day 2025

Timeline	Action Items
3-4 months prior	Catalog audit & keyword optimisation, inventory planning, creative asset updates.
2 months prior	Finalise deals & pricing, begin building advertising plans, start warming up audiences with teasers.
1 month prior	Increase ad budgets, finalise promotional creatives, ramp up social media activity.
2 weeks prior	Generate excitement leading up to Prime Day by confirming your inventory levels & initiating awareness campaigns.
Prime Day week	Monitor performance hourly, adjust bids & budgets as needed, activate retargeting.
Post-Prime Day	Re-engage buyers with thank-you emails, request reviews, analyse campaign data for insights.

Post-Event Optimisation: Keep the Momentum

Your work doesn’t stop after Prime Day. The post-event period is crucial for capturing new customers & driving repeat purchases.

Action steps:

Send follow-up emails & retargeted ads to convert one-time buyers into loyal customers.
Request product reviews to build social proof for future events.
Analyse sales data, ad performance & customer behaviour to refine your future strategies. Amazon Listing Optimisation

RootAMZ’s edge: We provide deep post-event analytics & actionable insights to turn Prime Day success into long-term brand growth.

Why Choose RootAMZ for Prime Day 2025?

At RootAMZ, we’re not just another eCommerce agency-we are your end-to-end growth partner. Here’s what sets us apart:

✅ Proven expertise: Over a decade of experience with top brands across Amazon, Walmart & eBay.
✅ Full-service approach: Catalog, PPC, creative & digital marketing – all under one roof.
✅ Data-driven strategies: We leverage advanced analytics & market intelligence to inform every decision.
✅ Creative excellence: Our in-house designers create visually stunning content that converts.
✅ Dedicated account management: Personalised attention & a proactive approach to meet your goals.

Conclusion: Get Ready for a Successful Prime Day 2025

Implement strategic measures now to ensure your brand is primed for success during this high-traffic shopping event.
Amazon Prime Day 2025 is your biggest opportunity to scale sales, build brand loyalty & dominate your category. But success requires much more than slashing prices it demands a meticulously planned, fully integrated strategy.

With RootAMZ as your partner, you’ll have the power to execute a seamless, high-impact Prime Day campaign from start to finish. From optimising your catalog & building aggressive PPC strategies to creating conversion-focused creative & running powerful off-Amazon marketing, we’re here to help you win.