Amazon Brand Gating & Ungating Services

Selling on Amazon is one of the biggest opportunities for eCommerce sellers today, but it also comes with strict compliance requirements. Among these is Amazon’s Brand Gating policy, a measure designed to protect brands, sellers & customers from counterfeit products. While these policies ensure marketplace integrity, they also create hurdles for sellers who want to list restricted products or categories.

This is where RootAMZ, the best eCommerce Marketplace Account Management Company, steps in. With over a decade of marketplace expertise & now officially recognised as an Amazon Ads Verified Partner, RootAMZ helps sellers navigate brand gating & ungating seamlessly. Our integrated services don’t just unlock restricted categories but also boost overall eCommerce growth through strategic account management, creative design & advertising.

In this blog, we’ll break down:

What brand gating & brand ungating mean on Amazon
Why sellers face restrictions
The complete step-by-step process for ungating
How RootAMZ helps sellers overcome gating challenges
How our Amazon Ads Verified Partner status makes us your best choice

And throughout, remember, if you’re facing any roadblock with Amazon brand gating or ungating, the RootAMZ team is here to help.

What is Amazon Brand Gating?

Amazon brand gating is Amazon’s way of restricting who can sell certain brands or products on its platform.

Why does Amazon gate brands?

To protect brand integrity: Prevent unauthorized sellers from listing counterfeit products.
To control product quality: Ensure that only verified sellers provide genuine items.
To reduce fraud & customer complaints: Amazon is strict about customer trust & gating helps maintain high standards.

For sellers, this means you may find that a product you want to sell is “restricted” & requires approval to list.

What is Amazon Brand Ungating?

Brand ungating is the process sellers go through to get approval from Amazon to sell a restricted brand or product category.

Ungating often requires sellers to provide:

Invoices from authorized distributors or manufacturers
Letter of Authorization (LOA) from the brand owner
Business details like tax information, business license & official documents

Without ungating, you cannot sell those products even if you have genuine inventory.

Categories & Brands That Often Require Ungating

Some popular categories that frequently require ungating include:

Grocery & Gourmet Foods
Health & Personal Care
Beauty & Cosmetics
Automotive Parts
Jewelry & Watches
Toys (especially during the Q4 holiday season)
Certain top brands like Nike, Apple, LEGO, Adidas, Sony, etc.

Pro Tip: If you want to expand into these high-demand categories, RootAMZ can guide you through the complete ungating process, ensuring faster approval.

Step-by-Step Process of Amazon Brand Ungating

At RootAMZ, we’ve built a tested framework to help sellers smoothly navigate the ungating process. Here’s a complete breakdown:

1. Identify the Restriction

Seller tries to list a product.
Amazon flags it as “restricted” or requires additional approval.

2. Documentation Check

Collect valid invoices from brand-authorized distributors (usually within the last 180 days).
Gather brand authorization letters (LOA), if required.
Prepare your business license & tax documents.

3. Submit Application in Seller Central

Go to Add a Product → Apply to Sell → Request Approval.
Upload invoices, LOA & other required documents.
Submit your application for review.

4. Amazon Review Process

Amazon reviews documents for authenticity.
Verification may take a few hours to a few weeks.
Amazon may request additional documents or supplier verification.

5. Approval & Product Listing

Once approved, the seller gains permission to list products in that gated brand/category.
Products can now be sold without restrictions.

👉 Sellers often find this process confusing & a single mistake can lead to delays or rejection. This is where RootAMZ makes the difference by preparing all documents correctly & ensuring your approval moves smoothly.

How RootAMZ Helps with Brand Gating & Ungating

RootAMZ offers end-to-end brand ungating services for Amazon sellers. Here’s how we help:

✅ Documentation Assistance: We guide you in preparing valid invoices & supplier documents.
✅ Supplier Validation: We connect you with trusted distributors to ensure compliance.
✅ Application Filing: Our experts file ungating applications in Seller Central on your behalf.
✅ Appeal Handling: If Amazon rejects your request, we prepare professional appeals to reverse the decision.
✅ Ongoing Compliance Monitoring: We monitor your account to ensure continued eligibility.

💡 Why RootAMZ?

Because we are more than just ungating specialists, we are your complete Amazon growth partner.

RootAMZ: An Amazon Ads Verified Partner 🚀

Amazon recently added RootAMZ as an Amazon Ads Verified Partner. This recognition proves our expertise in advertising, brand growth & marketplace strategy.

What does this mean for sellers?

You don’t just get ungating support, you also get ads management, creative design, brand store setup & growth consulting.
Our integrated services ensure your ungated products actually sell faster with the right advertising push.
As an Amazon Ads Verified Partner, we have access to exclusive tools, insights & strategies to boost ROI.

So when you choose RootAMZ, you’re not just solving ungating issues, you’re unlocking long-term eCommerce success.

Integrated Services by RootAMZ for eCommerce Growth

Along with ungating, RootAMZ provides a full spectrum of eCommerce services, including:

Amazon Account Management
Walmart & eBay Marketplace Growth
A+ Content (EBC/EMC) & Premium A+ Content
Brand Story Development
Brand Store Design & Optimisation
Product Infographic Design (showcasing USP’s)
Sponsored Ads & DSP Campaigns
Competitor & Keyword Research

📌 Reminder: If you’re stuck with brand gating or ungating, or simply want to grow faster, reach out to the RootAMZ team today.

Conclusion:

Amazon’s brand gating & ungating processes are designed to protect brands & customers, but for sellers, they can feel like roadblocks. The good news is you don’t have to handle it alone.

With RootAMZ, the best eCommerce Marketplace Account Management Company, you get:
✅ End-to-end ungating support
✅ Direct guidance from marketplace experts
✅ Integrated advertising & growth services
✅ The trust of working with an Amazon Ads Verified Partner

👉 If you’re serious about selling restricted brands or categories & want to accelerate your Amazon growth, contact RootAMZ today. Let’s ungate your success together!