Digital Marketing Expert

We are looking for a talented Digital Marketing Expert to join our team & lead online marketing initiatives. The ideal candidate works collaboratively with core marketing, product marketing, product & sales team & a relentless focus on what is best for the consumer & the organisation.

Skills Required:

• Understanding of Digital Marketing Concepts & should be familiar with SEO marketing techniques.
• Google Analytics, Web Analytics Tools, Google Advertising
• Good analytical skills to analyse & measure the effectiveness of digital campaigns.
• Understanding of how Digital integrates with the overall Marketing strategy & helps with brand identity
• Engagement all the way to creating demand in the market for the products and services.
• Knowledge & understanding of technological trends.
• Good interpersonal skills to communicate effectively & collaborate with different teams.

Roles & Responsibilities:

• Assist in the formulation of strategies to build a lasting digital connection with customers.
• Support in the planning & execution of all the SEO, web, social media, email & display marketing campaigns for the marketing team.
• Working collaboratively with core marketing, product marketing, product & sales team & a relentless focus on what is best for the consumer & the organisation.
• Plan & monitor the ongoing company presence on social media (LinkedIn, Twitter, Facebook, etc,) in line with brand building & positioning strategies.
• Launch optimised online adverts through Google Adwords, Facebook etc. to increase company & brand awareness.
• Be actively involved in SEO efforts (keyword, image optimisation etc.), Keeping up-to-date with trends in social media.
• Assist and proactively support in preparation of newsletters & promotional emails & organise their distribution through various channels.
• Assist the content writer & provide creative ideas for content marketing and updating of RootAMZ & all other websites.
• Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight in online marketing trends & keep strategies up-to-date.

Experience:

2-3 years (Required)

Perks & Benefits:

One of the greatest advantages of being part of RootAMZ is the opportunity to collaborate with exceptionally talented individuals! Experience firsthand what it’s like to work in a fast-paced, venture-backed art company.

• Paid time off & Wellness Day
• Bereavement

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